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Strategic Pricing

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Dubai 11-03-2019

Strategic Pricing


In this course, participants will learn about a variety of everyday tactics and strategies of pricing. How to set prices? How to change prices? How to provide discounts? How to do segmentation? What pricing strategies are available and what are their advantages? When should you use these strategies? How customers make decisions when purchasing and how can you use this to boost profits?

Everything has a price. In today’s world we have managed to put a price on anything and sell it in an ever-expanding global market. The moment you create something, a new service or product, you will need to decide how much you are going to charge for it. As such, pricing is an immensely important topic. Pricing tactics and strategies are important for managers and stakeholders aiming to maximise profits. Unfortunately, many managers are unaware of the latest developments and breakthroughs on understanding human psychology and decision making which can significantly influence pricing decisions.

The purpose of this one-day course is to prepare delegates to address strategic and tactical pricing across a wide range of pricing practices. They will learn how to choose prices based on their strategic planning, customer psychology, intended brand, competitors and marketing strategies. It is ideal for product managers, high level managers, management consultants, entrepreneurs and the self-employed who offer their products and services directly to customers.

Many successful business people have been busy developing their ideas into useful products and services. Quite often they have not attended an MBA course to master business skills or to learn about economic theories or pricing. This course aims to efficiently provide a set of handy tools and proven guidelines for people who need training in this area.

The course answers questions such as: How do you determine a price for a product? What is high-low pricing strategy? How would you know if the current price is suitable? How should you respond to competitors when they change their prices? What is segmentation strategy? How can you influence customer behaviour to boost profits?

The course contains many examples and case studies to illustrate key points using real-world examples used by some of the most successful corporations in the world. The course contains a variety of exercises which enables delegates to practice what they have learned during the course. These exercises along with subsequent discussions are immensely effective in training delegates and is one of the reasons why attending such a course can be very useful for delegates.

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Available Dates

Venue Date Duration  
Dubai 11-03-2019 1 More Info
London 08-04-2019 1 More Info
London 06-05-2019 1 More Info
Istanbul 03-06-2019 1 More Info
Frankfurt 01-07-2019 1 More Info
Dubai 29-07-2019 1 More Info
Stockholm 26-08-2019 1 More Info
Prague 23-09-2019 1 More Info
Stockholm 21-10-2019 1 More Info
Istanbul 18-11-2019 1 More Info
Zurich 16-12-2019 1 More Info

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